Shopify store setup done properly the first time
Most store setup problems are invisible until they cost money: tax settings that are wrong for the countries you actually sell to, shipping profiles that overcharge on heavy items, product variants structured so that you can never filter them properly, and a domain configured in a way that quietly splits your traffic across two versions of the same site.
A proper Shopify store setup gets all of this right before launch. Products and collections are structured for how you will merchandise them in a year's time, not just for the twelve items you have today. Metafields are defined so specification data lives in fields rather than being typed into descriptions.




