When you have traffic but not sales
If people are visiting and not buying, the problem is almost never a lack of traffic — it is friction, hesitation, or mistrust somewhere between the landing page and the confirmation screen. Shopify conversion optimization is the work of finding exactly where that happens and removing it.
I start by reading the funnel: how many sessions reach a product page, how many add to cart, how many begin checkout, and how many complete. The biggest percentage drop tells you which page to fix first. A store that loses 80% of visitors before the product page has a completely different problem from one that loses them at shipping cost.




