Verified Shopify Partner

E-Commerce Website Designer for Brands That Want to Sell More

Online store design and consulting for small businesses and growing DTC brands across the US, Canada, and Europe.

Start a projectFree growth auditWhatsApp
8+
Years experience
120+
Stores launched
40+
Happy brands
99%
Client retention
E-Commerce Design

An e-commerce website has one job: make buying easy. As an e-commerce website designer and consultant, I design online stores around real shopping behaviour — clear navigation, persuasive product pages, and a checkout that doesn't lose people at the last step.

Whether you're a small business putting your first products online or an established brand outgrowing a DIY site, I design and build the store, then advise on what to improve next as you grow.

Online store design

A distinctive, premium storefront design that matches your brand.

Small business setup

Everything a first online store needs: products, payments, shipping, and policies.

E-commerce consulting

Practical advice on pricing, offers, merchandising, and what to fix first.

Conversion-led layouts

Page structures designed around how customers actually decide to buy.

Mobile & speed

Fast, responsive design because most of your customers shop on a phone.

Growth roadmap

A prioritized plan for the next three to six months after launch.

E-commerce website design is a commercial discipline

An e-commerce website designer is solving a different problem from someone designing a brochure site. Every layout decision has a measurable consequence: how quickly a visitor understands what you sell, whether they trust you enough to enter card details, whether they can find the product they came for, and whether the checkout feels safe.

So the design process starts with your customers and your catalogue. How do people in your category shop — by browsing, by searching, by comparison? How much information do they need before committing? What objections kill the sale? The answers determine the navigation, the collection layout, the product page structure, and the cart experience.

Brand, conversion, and a store you can run

Good e-commerce design has to do two things at once: make the brand feel worth the price, and get out of the way of the purchase. Typography, imagery, spacing, and restraint in motion do the first. Clear hierarchy, obvious buttons, honest pricing, visible trust signals, and short forms do the second.

Everything is designed mobile-first and built as editable sections, so you can run a campaign, launch a collection, or refresh a homepage yourself. And it is built to be measured — with analytics and event tracking in place from launch, so design decisions can be validated against real behaviour instead of opinion.

Sales proof

Real results from real stores

Actual dashboards from stores I've built and scaled. Tap any result to chat with me on WhatsApp about getting the same for your brand.

Total sales in 30 days — $20K+ sales proof
Verified sales

$20K+

Total sales in 30 days

465 orders · 3.77% conversion rate · 0 → $20,245.71

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Total sales in 7 days — $12.03K sales proof
Verified sales

$12.03K

Total sales in 7 days

16 orders · 7.38% conversion rate · +1.1K% growth

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Total sales over 24 hours — $13,952 sales proof
Verified sales

$13,952

Total sales over 24 hours

Consistent daily revenue across peak shopping hours

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Daily sales + 11.91 ROAS — $7,082 sales proof
Verified sales

$7,082

Daily sales + 11.91 ROAS

$3,189 net profit · 45% margin · +43.6% growth

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Live launch day sales — $435 sales proof
Verified sales

$435

Live launch day sales

15 orders · +425% orders · +323% revenue growth

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Process

A proven path from idea to launch

A transparent, collaborative workflow that keeps your project on track at every step.

  1. Discovery

    We dig into your brand, goals, and customers to define what success looks like.

  2. Planning

    A clear roadmap, sitemap, and strategy so every decision has a purpose.

  3. Design

    High-fidelity, on-brand designs crafted to convert and delight.

  4. Development

    Clean, scalable builds with performance and maintainability baked in.

  5. Testing

    Rigorous QA across devices, browsers, and real user flows before launch.

  6. Launch

    A smooth go-live with monitoring and support so you're never left guessing.

Testimonials

Loved by the brands I build for

Real results and real relationships — here's what working together feels like.

"Working together transformed our store completely. Sales jumped 60% in the first quarter and the site has never looked better."
SMSarah MitchellFounder, Luxe Beauty Co.
"Incredibly detail-oriented and fast. Our new storefront loads instantly and the design feels genuinely premium."
DCDavid ChenCEO, Nova Gadgets
"The best Shopify developer I've worked with. Communication was flawless and delivery was ahead of schedule."
AJAmara JohnsonCreative Director, Aurelia
"Our conversion rate nearly doubled after the redesign. I can't recommend this partnership enough."
MRMarco RossiOwner, Roast & Co.

Frequently asked questions

Do you work with small businesses?

Yes — small business and first-time online stores are a large part of my work, with pricing scoped to match.

Which platform do you design for?

Shopify. It's the fastest, most reliable platform for small businesses and DTC brands to sell and scale on.

What does e-commerce consulting include?

A review of your store, offers, and funnel, plus a prioritized action plan you can implement with or without me.

How much does an online store cost?

It depends on scope. Message me with your requirements and you'll get a clear fixed quote before any work starts.

Explore more services

Store DevelopmentSEO ExpertHire a DeveloperWeb DesignerTheme CustomizationSpeed OptimizationMarketingShopify PartnerShopify ExpertStore SetupStore RedesignConversion (CRO)DropshippingLiquid & FixesEmail & Klaviyo
Contact

Let's build something exceptional

Have a project in mind? Tell me about it and I'll reply within one business day.

Email

expertjoeltech@gmail.com

Phone

+1 (581) 203-1142

WhatsApp

+15812031142

Location

United States

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